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WebThis book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever. The range of CRM applications and uses, from sales force automation to campaign management to e-CRM … Web-- Mary Chan Information Management Consultant, Kagiso Inc. "Jill Dyché's The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché's well … hannu koskenranta
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